Things You Should Do and Pay Attention While Paying for a Guest Blog Post
.-> Check the page rank and SEOMoz domain authority whether the site having ranking factors. Also, check authority for the few internal guest posts that already have been published, Take a look on other signs such as whether the site is frequently visited, comments & social sharing.
-> Social sharing includes daily activity on Facebook, Twitter & Google+. If the site has decent activity on social sharing then it is good for posting.
-> Take a look over subscriptions and also read a content of previous articles and comments, Do their guest post or comments look like “spammy”?
-> Do some research about the blogger and the authors writing for the site whether they are having good background and reputation? Go through their guest post guideline if they are maintaining strict guidelines for posting or not.
-> See how frequently the content is updating in site. Is there any chance to become the regular contributor? A good site that needs good content and wants to make the site quality will often need them. A site that doesn’t care about these things does not need them.
-> You need to check that your targeted audience are visiting this blog either influencers who followed by your targeted audience will visit this blog. You must be able to answer these questions in order to drive targeted visitors to your guest post. This task is harder to accomplish but same time the results will more dramatically if you can do this.
-> Seek out guest posts from bloggers who do not publicly show up interest in guest posts. These sites are really very lucrative and very few of your competitors will get links from these type of sites.
-> Try to post the article about the keywords of the site those getting rankings. This makes most uniqueness about your post and also drives more referral traffic.
-> Monitor the site indexing status whether it was indexing daily or weekly or monthly. If the site is indexing daily we can say that he is actively updating content on the blog. The one who maintain low quality and inactive content Updations may have long gaps between indexing day to day.
-> Check the domain age from who.is whether it is the old domain or the new one. Old domains will be having more backlinks and high PR which you get benefits of PR juice and passes the domain authority to your links in the post.
-> By using majestic SEO tools or Ahref’s tool either one of that tool will provide you the site backlink history. Check how many backlinks they had attained till now. The more backlinks they achieved the higher you will rank in SERP’s. Also, check the new and lost links so that you can get a point of view from where the site are getting back links and what type of sites they are linking. These things predict whether they have authority backlinks or spammy links.
These are few tips which must be kept in mind for Guest Blog Post